This product came on a trial basis at the salon, being a brazilian hair brand, I had never heard of it but was keen to try it out, mainly I like to experiment with different product to see how they work. I like to work Novex into the hair and particularly use it on those who have fine hair and also those who have had a brazilian blow-dry. It is a wonderful product and leaves hair feeling super soft and moisturised, though i did find that it fumes a lot, especially if you are heavy handed. With Keratin as one of the active ingredients, it leaves hair frizz free, manageable and silky smooth. I dont think this is a product that everyone can use and I gear it more towards those who have chemically enhanced hair (brazilian blowdry) or those with hair from 4a onwards.
Who can use it: 4a above, fine hair, chemically treated hair
Dislikes: Fumes too much
Like: Frizz free hair, Seals cuticles, keeps hair moisturised